Wooliie | Our Story

Close-up image of wool fabric in various shades of white, cream, and beige. The texture appears soft and slightly textured, showcasing the fine weave and subtle variations in color. The fabrics are draped vertically, creating gentle folds and a smooth, flowing appearance. The overall feel is luxurious and elegant.

WOOLIIE HANDMADE

We are a

manufacturer with

heart.

From the East to the West

Wooliie is inspired by Stinson, the Cockapoo, and his three friends from Nepal, Germany, and California.

We've created high-quality, all-natural, handmade products to better serve the worldwide community of pet owners and parents.

Specializing in toys, balls, mats, blankets, and one-of-a-kind fashion, Wooliie is your destination for the best baby essentials and pet toys and supplies.

The Art of Crafting Wooliie Products

Every Wooliie product begins its journey with a Nepali artisan, who lovingly crafts each piece in small, thoughtful steps. Just as every person is unique, each of our products becomes a one-of-a-kind treasure thanks to our meticulous manufacturing process. This is what makes Wooliie products truly special.

Uncompromising Quality and Sustainability

We use only the highest quality materials and techniques in our Wooliie products. From sourcing responsibly raised herds to the rigorous quality control of Wooliie fibers, and finally, the careful handcrafting of each item, we ensure unmatched product quality. Our commitment to nature is evident in every step: cultivation without pesticides, no optical brighteners, allergen-free dyes, and fair working conditions for everyone involved.

Only the Best is Good Enough

At Wooliie, we believe that only the best is good enough. This principle guides every aspect of our work, ensuring that our products are exceptional in quality and sustainability.

100% Natural Fibers & Dyes

Wooliie only uses natural fibers and materials. Our products are made from 100% virgin sheep's wool and we only use plant dye for our dyed yarns.

100% Handmade

Wooliie products are unique and one-of-a-kind. Each product is lovingly handmade by a Nepali artisan, offering you slight variations.

100% Made in Nepal

Wooliie products are produced by highly skilled artisans in Nepal.

A Wooliie artisan works diligently in a rustic workshop, rolling out a large piece of wool felt on a table covered with a textured mat. She is focused and wears an apron over her clothes. In the background, other women are also engaged in various tasks, with one woman looking up from her work. The Nepal workshop walls are made of corrugated metal sheets, adding to the industrial and handmade atmosphere. The overall scene captures the essence of traditional craftsmanship and community.

A close-up of a Wooliie Artisan’s hands, skillfully embroidering a design onto a Wooliie 100% virgin wool mat. The individual wears a red garment and a purple sweater, concentrating on the intricate details of their needlework. Nearby, completed wool cat caves and other wool pieces are visible, showcasing the artisan's workspace and dedication to crafting. The texture and fibers of the wool are clearly seen, highlighting the material's softness and thickness.

A Wooliie artisans wearing a grey hoodie, intently working on hand-stitching a label onto a finished Wooliie 100% Merino wool blanket, sits at a wooden table. Another woman in a red fleece jacket stands beside her, smiling warmly as she observes the work. The background shows shelves filled with fabric rolls, finished textiles, and various crafting supplies, indicating a bustling and creative workspace. The Nepal scene captures the focus and skill involved in handmade textile creation.

Every centimeter of the best quality

Our Commitment to Premium Materials

We use only the highest-quality materials sourced from controlled production. As the first pet product manufacturer to offer products made entirely from natural fibers and plant-based dyes, we ensure that every detail meets our stringent quality standards. This includes the threads used for our labels, which are free from synthetic fibers and dyes.

Sustainability at Our Core

We are dedicated to sustainability, using eco-friendly materials and developing fabrics from a variety of alternative raw materials.

Complete Control Over Production

From the initial concept to the final Wooliie product, we oversee every step of the manufacturing process. This ensures that our products consistently meet the highest standards of quality and sustainability.

Materials Used

cotton

wool

THE WOOLIIE QUALITY PROMISE

Quality at the heart of our identity

Our Commitment to Quality

Quality is at the heart of our identity. It's the foundation for every toy, mat, blanket, and piece of clothing we create for your pet or baby. We don't just meet legal standards; we exceed them to ensure our products are safe, valuable, and sustainable. As the first pet toy manufacturer to implement such a stringent quality management system, we set the bar high.

Carefree Play, Guaranteed

We believe in creating a carefree environment for your family to play and explore. That’s why we use only non-toxic materials in our toys and unique fashion clothing. Our manufacturing process adheres to the highest standards of hygiene and purity. For pet clothing, we ensure all accessories and fasteners are pet-friendly and safe, with each new production run reassessed for compliance.

Beyond Safety

Our products are designed to be more than just safe. We aim to create items that feel wonderful and bring joy every day. Lovingly handmade, our soft toys are crafted from the finest materials, ensuring consistent quality through our strict Wooliie standards. We use only premium natural fibers, including Merino wool, virgin wool, and cotton.

Sustainability Matters

Quality also means caring for our planet. Many of our products are made from natural fibers sourced from controlled organic cultivation, ensuring eco-friendly production. We uphold these principles throughout our entire supply chain. Additionally, our fashion repair service extends the life of our products, conserving resources and reducing waste.

The Wooliie Promise

Only products that meet our rigorous standards pass the Wooliie production test. This commitment ensures that we deliver on our promise to you and your family, day after day.

A flock of sheep stands together on a grassy hilltop during sunrise or sunset, with rolling hills and mountains in the background. The soft golden light bathes the scene, highlighting the woolly texture of the sheep and the dry grass surrounding them. The tranquil, pastoral landscape evokes a sense of peace and natural beauty.

Exceptional Eco-Friendly Quality

Made by Nature

Your pet and baby explore their world through sight, sound, taste, smell, and touch.

To support their natural curiosity, our Wooliie products are crafted from natural fibers and dyed with plant-based colors. This commitment ensures exceptional quality that aligns with our dedication to nature: farming free from pesticides, no optical brighteners, allergen-free dyes, and fair working conditions for everyone involved.

Ethically sourced fibers

Only the best is good enough.

Rooted in a deep love for animals, Wooliie stands for exceptional quality, design, and craftsmanship. We prioritize the use of high-quality materials, especially Wooliie wool.

Our goal is for the wool in our carefully crafted Wooliie products to come exclusively from sheep that live under optimal, well-defined conditions. Ensuring that the animals have sufficient food, ample water, and an environment that caters to their needs are fundamental principles. These sheep should be healthy, protected, comfortable, and enjoy a consistently positive relationship with humans. We enforce these standards throughout our supply chain, intending to only support farmers who uphold these rigorous animal welfare standards and manage their land sustainably.